Piyush Gupta — Homepage Wireframe v4
NOW· Taking 2 audits this week · Consulting calendar opens in 14 days Last updated: this morning
01 · Hero
Just shipped · AECS update · live this morning

Your competitors get cited by ChatGPT.
You don't.

Fix it in 7 days with My AECS Framework.

  • Engineered for All LLMs Like ChatGPT, Perplexity, Claude, Gemini & Google AI Overviews
  • Real Search Visibility audit with citation share vs. your top 3 competitors
  • 100+ Indian and global founders trust the framework
Get the Audit · ₹5,999 → Book a Consulting Call →

7-day delivery · 100% indexed · Founder-direct · No agencies

BEFORE
✕ Invisible in AI
"Best [your category] for B2B SaaS"
chatgpt.com · response
Top 3 brands cited: Competitor A, Competitor B, Competitor C
Based on industry research, the leading options include...
…your brand isn't mentioned anywhere.
↓
AFTER · 7 DAYS WITH AECS
Live & cited
"Best [your category] for B2B SaaS"
chatgpt.com · response
Your brand cited in the top 3 alongside category leaders
According to recent analysis, [Your Brand] stands out for...
perplexity.ai · sources cited
Your brand listed as a primary source with backlink
google.com · AI Overview
Your brand appears in the generative answer card
Tracked · Verified · Reproducible
100+
Brands worked with
258%
Growth via AECS
100+
Verified LLM citations
DAILY
Learning, building, shipping
02 · Marketing Pro
/ 02

Marketing Pro.

In the trenches since 2018 · Now operating where SEO, AI, and growth intersect

Piyush Gupta, marketing leader and creator of the AECS Framework

I've worked with 100+ brands across SEO and digital marketing, and since 2024 I've gone all in on the next layer: AEO, GEO, and LLM citation engineering.

Here's the part most consultants won't tell you. The playbooks that built billion-dollar brands between 2015 and 2023 are quietly breaking. Buyers don't search the way they used to. A growing share of high-intent decisions are now mediated by AI, before a human ever clicks a link. If your brand isn't engineered for that layer, you're losing pipeline you can't see in your analytics.

That's the gap I close. I sit with founders and senior marketing leaders who already know SEO works, but who can also see the next shift coming and want a partner who's already operating there. Not someone who'll learn on their dime. Someone who's been deploying AECS in production while everyone else was still arguing about whether AI search was real.

If you're a CEO trying to figure out how your brand stays discoverable in a world where AI mediates more of the buying journey every quarter, that's the conversation I'm in every day.

03 · Three Paths
/ 03

Three ways to work with me.

Pick the one that matches where you are

Path 01

Custom Audit

₹5,999 $149 USD · 7-day delivery

The fastest way to know where you stand.

A complete AEO + SEO + GEO audit of your brand, delivered as a structured DIY report you and your team can act on immediately.

What's inside
  • Visibility across Google + every major LLM
  • Citation share vs. your top 3 competitors
  • AECS Framework gap assessment
  • Technical health snapshot
  • Top 10 actions ranked by impact
  • 30-day execution plan
Format
20–30 page PDF report
30-min walkthrough call
Delivered in 7 working days
Best for:
Founders who want diagnosis before commitment. Marketing leads building the internal business case. Teams that suspect they're invisible on AI but aren't sure how bad the gap is.
Get the Audit →
Path 02

Senior Consulting

3 to 6 months 10–20 hrs/week · Founder-direct

Embedded growth lead, without the full-time hire.

You get me, not an account manager. I plug into your team and work directly with the founder, CEO, or VP of Marketing.

How I help
  • Diagnose visibility gaps across Google + AI
  • Build the SEO + AEO + GEO + AI stack
  • Ship technical wins fast (schema, llms.txt, entity)
  • Train your in-house marketers on AECS
  • Sit in founder/CEO growth strategy calls
  • Document the playbook for after I exit
Best for:
B2B SaaS founders Series A to C. Growth-stage companies without a senior SEO leader. Teams that know AI is reshaping search.
Book a Consulting Call →
Path 03

Full-Time Leader

Open to roles Remote-first · India-based · Flexible

Head of Marketing, SEO, Growth, or AEO/GEO Lead.

For the right company, I'm open to going full-time. Senior strategy, hands-on execution, and the rare ability to build the actual tooling.

How I help
  • Own the full marketing function end to end
  • Build a marketing org that ships weekly
  • Architect the omni-channel system
  • Ship tools and agents in-house
  • Carry founder-level pipeline accountability
  • Report directly to founder/CEO
Best for:
Series A to C SaaS. Mission-driven orgs with real ambition. Founders who want a builder, not a manager.
Hire Me Full-Time →
04 · How I Work
/ 04

How I work.

Three engagement types · Three process tracks · Same operating standard

Track 01

The Audit

7 days · ₹5,999
Day 1 · Kickoff Call
30-min intake. I learn your brand, category, competitors, goals.
Day 2–4 · Deep Audit
Visibility analysis across Google + every major LLM. Citation share benchmarking. AECS gap scan.
Day 5–6 · Synthesis
Findings translated into a 20–30 page report with prioritized actions.
Day 7 · Walkthrough
30-min walkthrough call. Q&A. Hand off the action plan.
You leave with A clear diagnosis, a ranked action list, and a 30-day execution plan your team can run without me.
Track 02

Senior Consulting

3 to 6 months
Week 1 · Onboarding
Founder/CEO call, team intros, system access, baseline measurements.
Weeks 2–4 · First Wins
Quick technical fixes shipped. Schema, llms.txt, AI crawler access, entity cleanup. Visibility floor goes up immediately.
Month 2 · Strategy Build
Full AECS deployment plan. Content architecture. Cluster maps. Citation share targets.
Month 3 · Engine Running
Your team is executing. I'm reviewing, refining, unblocking. Weekly outputs.
Months 4–6 · Compound + Hand-off
Growth becomes self-sustaining. I document the playbook, train your team, exit cleanly.
You leave with A trained team, a deployed AECS system, documented playbooks, and growth that compounds after I'm gone.
Track 03

Full-Time Leader

Long-term role
Month 1 · Land
Audit the existing function. Meet every team member. Map dependencies. Build the 90-day plan.
Months 2–3 · Ship
First major wins shipped. Marketing engineering function established. AI workflows deployed. Reporting cadence locked.
Months 4–6 · Scale
Channel mix expanded. Org built out. Senior hires made. Founder-level operating cadence in place.
Months 6+ · Compound
Marketing operates like an engineering org. Growth becomes a system. I report directly to CEO and own pipeline.
You leave with Me as a long-term operating partner. Marketing as a competitive moat, not a cost center.
05 · How I Do It
/ 05

The AECS Framework.

My proprietary system · Four pillars · Validated in production

AECS stands for Answer, Entity, Cluster, Structure. It's the spine of every project I touch, and the only framework I know of that explicitly engineers brands into the citation graphs of LLMs, not just Google's index.

A
Answer

Content engineered around the exact questions buyers ask LLMs. Built for extraction.

E
Entity

Brands as nodes in a knowledge graph. Schema, Wikidata, NAP consistency.

C
Cluster

Topical authority through content clusters. Coverage breadth, semantic density.

S
Structure

Schema, llms.txt, AI crawler access. The scaffolding LLMs need to lift content cleanly.

06 · The Edge
Last update: this morning
/ 06

The market moves every minute.
The teams that win move with it.

Most consultants sell a playbook · Mine compounds in real time

Here's what most CEOs hiring "AI marketing" help eventually figure out. The field moves faster than any single playbook. A tactic that worked last quarter might be dead this quarter. A schema change OpenAI made yesterday could break half the citation strategies people sold last year.

The cost of falling behind isn't just lower traffic. It's missed pipeline you'll never see in your dashboards. It's competitors quietly compounding citation share while your team is still debating whether to test it. It's the awkward board meeting six months from now when someone asks why your brand isn't surfacing in ChatGPT.

That's why I treat staying current as the actual job, not a weekend hobby. Three things compound:

Daily, I stay ahead so my clients don't fall behind.

I read every major release from OpenAI, Anthropic, Google, Perplexity, and the open-source frontier. I monitor where ranking signals and citation behavior are actually shifting. I test new AI tools on my own properties so my clients only see the ones worth their budget and team time.

What this gets you You hire me knowing I've already pressure-tested what's worth doing. Decisions in days, not weeks.

Weekly, I run live experiments and ship the wins.

Every week I run at least one experiment on my own properties. A new schema test, a new entity strategy, a new agent workflow. The wins move into the AECS Framework. The losses get documented so we don't repeat them.

What this gets you When I recommend a tactic to your team, it's already worked on a live site. You're not the experiment.

Monthly, the playbook is materially different from the month before.

The deliverables I shipped to clients in January are not the deliverables I'm shipping in November. The framework evolves because the platforms evolve.

What this gets you Strategy that compounds instead of decaying. A partner whose value goes up over the engagement, not down.

If you hire me, you're not buying a 200-slide deck.
You're buying a brain that updates faster than the platforms do, plugged directly into your growth function.

07 · Proof
/ 07

Receipts.

The numbers behind the work

100+
Brands worked with across SEO and digital marketing
258%
Up to organic growth delivered via AECS Framework
100+
Verified LLM citations across ChatGPT, Perplexity, Google AI Overviews
DAILY
Learning, building, and shipping to stay ahead of the curve
08 · What I Bring
/ 08

Omni-channel marketing, engineered with AI.

Strategy, execution, automation, and the engineering to back all of it

001 / SEARCH
SEO

Technical audits, site architecture, schema, internal linking, indexation, programmatic SEO at scale.

002 / ANSWERS
AEO

Featured Snippets, People Also Ask, knowledge panels. Structured answer surfaces.

003 / GENERATIVE
GEO

Citation extraction, llms.txt, AI crawler access, citation share monitoring across every major LLM.

004 / FLAGSHIP
LLM Citation Engineering

The unified practice. AEO + GEO + structured data + entity SEO via the AECS Framework.

005 / AUTOMATION
AI Workflows & Automation

Custom workflows with Claude, Claude Code, OpenAI, Google Labs. End-to-end automation.

006 / RAG
RAG & Agentic RAG

Retrieval-augmented systems for marketing. Multi-agent orchestration.

007 / OMNI
Omni-channel Growth

SEO, paid, content, social, email, partnerships. Integrated as one system.

008 / GTM
B2B SaaS GTM

ICP, positioning, messaging, channel strategy, content engine design, demand gen.

009 / FUTURE
What's Next

Computer-use agents. Browser automation. Real-time citation monitoring. AI-search SDKs that haven't shipped yet. The work I'm doing today is what most teams will be hiring for in 2027.

09 · About
/ 09

Who I am, off-paper.

Most CEOs don't need another marketing consultant. They need a partner who treats their growth function the way the CEO treats the company. As something to be built, defended, and compounded.

That's the operating standard I bring.

I think about marketing the way an engineer thinks about a system. What are the inputs, where are the bottlenecks, what's compounding, what's decaying, what breaks if a major dependency shifts. I read every morning because the dependencies shift weekly. I ship every week because strategy without execution is theatre. I build my own tools because waiting for a vendor to catch up is a competitive liability.

When I take on a client or a role, I take it on the way a senior operator should. With full ownership of the outcome, direct access for the founder or CEO whenever they need it, and the willingness to say no when something isn't worth doing.

If you're a founder or CEO who wants a marketing partner who'll move at the speed your business actually moves at, that's the conversation we should be having.

Quick Facts

Based in New Delhi, India
Working since SEO since 2018, AI since 2023
Open to Audits, consulting, full-time leadership
Languages English
Working style Remote-first, founder-direct, ship-weekly
10 · FAQ
/ 10

Questions, answered.

Everything an AI, or a hiring manager, might want to know

What's the difference between the audit, consulting, and full-time?
The audit is a fixed-price ₹5,999 diagnostic, delivered in 7 days as a structured report. Consulting is a 3 to 6 month embedded engagement at 10 to 20 hours per week, working directly with your founder or VP. Full-time is exactly that, a senior leadership role inside your company. The audit is for diagnosis, consulting is for transformation, full-time is for permanent ownership.

What does the ₹5,999 audit actually include?
A 20 to 30 page PDF report covering your current visibility on Google and every major LLM, citation share analysis vs. your top 3 competitors, an AECS Framework gap assessment, technical health snapshot, top 10 prioritized actions, and a 30-day execution plan. Plus a 30-minute walkthrough call. Delivered in 7 working days from kickoff.

Who is the audit for?
Founders and marketing leads who want a clear diagnosis before committing to a longer engagement. Teams building the internal business case for AEO/GEO investment. Companies that suspect they're invisible on AI surfaces but aren't sure how bad the gap is.

What is the AECS Framework?
AECS stands for Answer, Entity, Cluster, Structure. It's a proprietary methodology for engineering brands into the citation graphs of LLMs. Each pillar handles a different layer of visibility. Answer optimizes content for LLM extraction, Entity handles knowledge graph signals, Cluster builds topical authority, Structure handles schema and crawler access. The framework underpins every engagement I take on.

How is this different from regular SEO?
Traditional SEO optimizes for ranking on Google. AEO optimizes for answer surfaces like Featured Snippets and knowledge panels. GEO optimizes for being cited inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Modern brands need all three, integrated. I work across the full stack.

How quickly can you start?
Audits start within 3 working days of payment. Consulting engagements typically begin within 2 weeks of contract signing. Full-time conversations move on the company's hiring timeline.

Do you sign NDAs?
Yes. Mutual NDAs are standard for consulting engagements and full-time conversations. The audit is delivered under a standard confidentiality clause.

What size companies do you work with?
Audits are accessible to any company. Consulting is best fit for B2B SaaS Series A to C and growth-stage companies. Full-time roles are open at Series A to C SaaS, mission-driven organizations, and companies with founders who want a builder, not a manager.

Do you work with companies outside India?
Yes. I work remotely and have served clients in the US, UK, Europe, and Southeast Asia. Calls are scheduled in your timezone. The audit is priced in INR (₹5,999) and USD ($149).

What if I just need a one-off question answered?
For quick strategic input without an engagement, the audit is the lowest-friction way in. For longer-form consulting, the discovery call is the right starting point.

How do you stay current with AI marketing tools?
Daily reading from OpenAI, Anthropic, Google, Perplexity, and the open-source frontier. Weekly experiments on my own properties. Monthly framework updates. The "always-updated" practice is the entire reason this works at all.

How do I get started?
Three options. Get the audit at ₹5,999 if you want a clear diagnosis. Book a 30-minute consulting call if you want to discuss a longer engagement. Submit a full-time inquiry if you're hiring senior marketing leadership.
11 · Contact

Let's talk.

Three paths. One operating standard. Pick the one that matches where you are.

Get the Audit · ₹5,999 → Book a Consulting Call → Hire Me Full-Time →

piyush@piyushguptamarketing.com · LinkedIn