🏢 Company: SurveySensum
Table of Contents
📌 Role: Assistant Manager – Digital Marketing
📅 Campaign Duration: 2–3 months
📆 Timeline: 2020–2021
🎯 Project Objective
To amplify brand awareness and drive product subscriptions by launching SurveySensum on a relevant B2B SaaS deal platform that attracts early adopters and startup founders.
Goals included:
- Increasing brand visibility in the global SaaS community
- Driving new user acquisition via promotional deals
- Positioning SurveySensum as a smart CX solution among early users
💡 Strategy & Execution
1. Platform Discovery & Rapid Partnership
Assigned with identifying a suitable launchpad for our SaaS product, I led the exploration and shortlisted platforms like AppSumo, DealMirror, and PitchGround.
Within 24 hours, I initiated contact with PitchGround, evaluated their audience fit, and established direct coordination between our internal team and theirs—ensuring a fast-track launch path.
2. Launch Planning & Marketing Alignment
- Worked closely with C-suite leadership to align messaging, value proposition, and onboarding requirements with PitchGround’s listing standards
- Created and structured initial landing pages, deal content, and assets
- Coordinated pre-launch updates and launch timelines
3. Multichannel Amplification
- Executed email marketing campaigns targeted at existing leads and cold prospects to warm them up before launch
- Leveraged Product Hunt for parallel visibility, tapping into a niche product-loving tech audience
- Used Ahrefs and Google Analytics to track page performance, keyword traction, and campaign engagement metrics throughout the launch window
📈 Results
- ✅ Launched successfully on PitchGround in a short 3-day window from discovery to go-live
- 📬 Achieved high engagement on email campaigns with above-average open and click-through rates
- 📊 Noticed consistent growth in landing page visits post-launch
- 💬 Received internal acknowledgment from leadership for quick and efficient execution
🌟 Impact
- Built strong brand visibility in B2B and startup communities
- Sparked initial traction among early adopters, product hunters, and marketing professionals
- Enabled SurveySensum’s debut on reputed SaaS platforms, giving it long-term exposure
- The campaign’s success was a key step in establishing the company’s credibility in the competitive CX software space
🧰 Tools & Platforms Used
- Ahrefs – Competitor tracking & keyword analysis
- Google Analytics – Visitor tracking, engagement, and behavior
- Product Hunt – Secondary product exposure
- Email Marketing Tool – Campaign outreach (platform not disclosed)
💭 Key Learning
Speed, ownership, and strategic alignment were the three pillars of this successful launch. This campaign taught me that decisive execution—combined with platform fit and internal collaboration—can generate real traction without excessive spend or dependency on big ad budgets.